Whether you are a new or a more established business, you should always be looking for ways to get more clients. Lucky for you, we have compiled a list of five ways that you can get new clients by utilizing the internet.
Search Term Advertising
If you are like most people, then you do your research before purchasing a service/product. It’s safe to assume that your target market does as well. They will browse the net and read reviews to see who they should take their business to. If you have an event planning business, potential customers might be searching for “Event Planners in Toronto.”
Search Engine Optimization
Search Engine Optimization is not the same as search term advertising. Search engine optimization is the process of getting traffic from organic search results from search engines. While it may take some time to see results, it’s a great strategy to get yourself in front of potential clients and customers.
Pro Tip: People are searching the internet the same way that they speak. Keep this in mind when searching for terms to rank for.
Social Media Engagement
Creating interesting and engaging content is a great way to get new clients/customers. The first step is to identify your target market. Next, implement a content sharing campaign to your ideal prospects, to increase the attention towards your business. Once they are where you need them to be (i.e. website), you can start implementing your advertising campaigns, turning those prospects into leads.
Take Over Google Maps
If your business is a local business, this is a must do as it will help you attract more people to your business.
Here is how you do it:
First, identify potential search terms that will help you rank your business on the first results page of search engines.
Next, you will want to implement those search terms on your Google business page.
In order to keep it relevant, and to hold a spot on the first results page, you have to keep updating your website with fresh content on a consistent basis. When your Google My Business map card is at the top, the chances are higher of attracting customers.
Text Message Advertising
SMS text message advertising has proven to be an effective method of attracting more clients to businesses.
If you choose to try text message advertising, craft a short message and include a link to your website or social media platforms, for them to learn more about the offer or your services. Make sure that you are concise and prompt them to seek out more information.