Are you tired of sending out emails and not getting any responses? Do you wish you know how to make your marketing materials resonate with your audience? You are in the right place. Below, we give you some reasons on why your marketing materials are being ignored, so that you can identify what you need to change in order to find success with your marketing strategies.
Reason 1: Prioritizing the Brand Over the Customer
Your customers don’t want to hear you go on and on about your services and products. They want to know more about the results. How can your services/products make their lives better? Unsurprisingly, most marketing materials are more focused on the “right” positioning of brands, instead of what their potential clients/customers actually care about. While creating a good brand image is important, it shouldn’t trump your customers.
Reason 2: You are Using Technobubble Language
Technobabble, otherwise known as technospeak, is a mixture of buzzwords and technical slang that is difficult for any listener to understand. The biggest mistake that most companies make when developing content for their websites is that they are creating the content for human readers. B2B marketers are the most guilty of this mistake. They think that the more technical and wordy their content sounds, the more they will stand out from their competition when that is the furthest from the truth. Most readers will stop reading as soon as they reach a growth that they don’t understand. Even if they continue reading the content, the likelihood that they will get anything from it or want to learn more about you and your business is very low.
Reason 3: You Are Not Utilizing Any Copywriting Techniques
Most big organizations will have a copywriter, but smaller businesses usually won’t hire one because they believe that no one knows their business better than they do. For both big and small organizations, copywriting is essential in order to ensure that their materials resonate with their marketplace. Copywriting can not only save you money, but it can bring your tremendous results.
With any marketing campaign, it is important to have realistic expectations. Whether you are working with a $100 or a $5,000 budget, you have to have realistic expectations when it comes to your marketing campaigns. All marketing campaigns take time to be developed, optimized, analyzed and then improved accordingly. Remember, it is not an instant process and constantly requires tweaking.